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Vitality Water

Branding
Advertising1st was contacted at the start of the year for a project showcasing mineral water. The project required us to create a name, logo, stationary, and promotional object application and develop a case study for a mineral water bottle.
The objective of the design is to evoke a sense of necessity for mineral water by emphasizing its vital role in one's well-being and the vitality it provides. This goal was achieved through branding that showcases bubbles and droplets, highlighting the unique properties of the water.
Vitality Mineral Water
2022

B
r
a
n
d
N
a
m
e
C
r
e
a
t
i
o
n

In
creating
the
brand
name,
we
focused
on
the
idea
that
water
is
essential
for
life
and
provides
energy,
refreshment,
and
vitality.
Therefore,
the
name
we
came
up
with
is
Vitality,
which
represents
pure,
mineral
water
sourced
from
the
Carpathian
Mountains
and
satisfies
your
thirst.

To
achieve
this
goal,
we
developed
the
brand
to
evoke
the
feeling
that
mineral
water
is
crucial
for
consumers'
well-being
and
will
provide
them
with
the
vitality
they
need.
The
design
features
bubbles
and
droplets
from
the
water,
highlighting
its
refreshing
and
energizing
properties.

L
o
g
o
T
r
e
a
t
m
e
n
t
-
O
n
e
,
T
w
o
o
r
F
o
u
r
C
o
l
o
u
r
s

We
designed
the
Vitality
logo
to
be
versatile
and
adaptable
for
various
printing
methods
and
applications.
It
can
be
printed
in
four
colours
using
Pantone
or
CMYK,
but
a
two-colour
logo
or
even
a
one-colour
logo
version
can
be
used
for
cost-saving
measures.
The
logo
is
both
an
icon
and
a
complete
logo
in
one,
two,
or
four
colours.

A
gradient
logo
may
be
the
best
option
for
traditional
printing
and
digital
solutions,
while
one
or
two
colours
are
more
suitable
for
screen
printing
on
signs,
packaging,
and
clothing.
On
the
other
hand,
a
flat
logo
design
can
be
effective
for
vehicle
lettering
and
signs.

Each
business
must
consider
these
various
needs
and
choose
the
appropriate
treatment
for
its
logo.
A
professional
approach
to
logo
design
will
anticipate
and
incorporate
these
needs
into
the
business
branding
design.

L
o
g
o
T
r
e
a
t
m
e
n
t
-
O
n
e
,
T
w
o
o
r
F
o
u
r
C
o
l
o
u
r
s

Please
look
at
how
we
designed
the
Vitality
logo
and
the
graphic
elements
incorporated
into
its
composition,
including
a
water
drop,
water
bullets,
and
a
stylized
"V."

Understanding
the
importance
of
trusting
and
relying
on
a
designer,
agency,
or
creative
department
within
your
company
is
vital.
Beautifully
designed
products
can
set
you
apart
from
your
competition
and
convey
a
clear
and
consistent
message.

Vitality
Mineral
Water
has
already
established
a
strong
foundation,
having
designed
an
icon,
logo,
stationery,
packaging,
product
bottle,
and
even
an
app
icon
for
a
potential
native
app.
They
have
also
laid
the
groundwork
for
a
future
website.

L
o
g
o
T
r
e
a
t
m
e
n
t
-
O
n
e
,
T
w
o
o
r
F
o
u
r
C
o
l
o
u
r
s

Please
look
at
how
we
designed
the
Vitality
logo
and
the
graphic
elements
incorporated
into
its
composition,
including
a
water
drop,
water
bullets,
and
a
stylized
"V."

Understanding
the
importance
of
trusting
and
relying
on
a
designer,
agency,
or
creative
department
within
your
company
is
vital.
Beautifully
designed
products
can
set
you
apart
from
your
competition
and
convey
a
clear
and
consistent
message.

Vitality
Mineral
Water
has
already
established
a
strong
foundation,
having
designed
an
icon,
logo,
stationery,
packaging,
product
bottle,
and
even
an
app
icon
for
a
potential
native
app.
They
have
also
laid
the
groundwork
for
a
future
website.

P
a
c
k
a
g
e
D
e
s
i
g
n
1
L
B
o
t
t
l
e
C
o
n
c
e
p
t

When
designing
the
bottle
for
Vitality,
Advertising1st
opted
for
a
clear,
colourless
bottle
with
screen-printed
text
instead
of
a
paper
label.
As
a
result,
the
front
displays
only
the
essential
information,
while
the
back
provides
additional
details
without
overwhelming
the
consumer.

In
this
design,
the
iconic
V
with
bubbles
plays
a
secondary
role,
while
the
Vitality
logo
is
placed
in
a
prominent
central
position.
The
bottle
and
mineral
water
source
placement
is
thoughtfully
arranged
to
allow
the
logo
to
stand
out.