Providing User-Centred Services
When creating a new product, it is imperative to understand how people will utilize it. As a best practice in the design process, the focus should remain on the user, with the ultimate goal being creating a product that meets the user's expectations. The fundamental principle of user-centred design involves: collecting and integrating user information and needs into the design process, eliminating pain points, and ensuring a seamless, enjoyable, and desirable user experience.
As an advertising professional, Advertising1st considers the user's requirements, objectives, and feedback to create products that meet their needs and wants. Each decision we make is rooted in what will drive value and interest for the user, with their context in mind. We prioritize ensuring that the user's needs are met at every stage of the design process.
01. RESEARCH
Understand & Identify User Problems
As advertising professionals gaining a comprehensive understanding of the user's experience and benefits by conducting thorough research is our duty. Our primary objective is to determine who our target audience is. To achieve this, we create representations of real users known as "personas." These personas are designed to represent a specific user group with similar needs, skills, goals, and behaviours. By utilizing personas, we can identify and gain a better understanding of the user's problems. This enables designers to make informed decisions that result in straightforward navigation, features, interaction, and visual designs that align with the product's target audience. Once we clearly understand the audience and the problem to be addressed, we can develop suitable solutions.
COMPETITIVE BENCHMARKING • SURVEYS • USER INTERVIEWS • AFFINITY MAPS • USER JOURNEYS • PERSONA CREATIONS • CRAZY EIGHTS • HOW MIGHT WE? • CRAZY EIGHTS • A-B TESTINGS02. STRATEGY
Proved Integrated Marketing Strategies
As strategists, our role involves devising plans and actions that align with specific business objectives. This entails actively listening, asking pertinent questions, conducting research, optimizing the information gathered, and thinking several steps ahead. The aim is to execute the right actions at the right time, use the most suitable online channels, generate revenue and improve online visibility for the target audience. A successful strategy involves integrated efforts behind the scenes, steering the business toward achieving absolute success. By adhering to this approach, we can establish a clear path toward meeting the business goals.
STRATEGY • CONTENT CREATION • USER EXPERIENCE & USER INTERFACE • SEO • PPC • SEM • CONTENT MARKETING • SOCIAL MEDIA MARKETING • EMAIL MARKETING03. BRANDING
Consistent Brand Voice Across Corporate Materials.
Your brand is a product, service or concept that makes you unique and easily distinguishes you from your competitors, other products and services. Your branding communicates your values, qualities and personality to your audience. I would name logos, taglines, jingles or mascots as branding examples. Your success as a business depends on the effectiveness of your branding management and the process that delivers your brand message effectively, correctly, and consistently.
BRAND IDENTITY DEVELOPMENT • LOGO CREATION • BRAND GUIDELINES • CORPORATE STATIONERY • ICONS • PRODUCT DESIGN • DRAWINGS • ILLUSTRATIONS04. CREATIVE
Beautiful Human-Centered Fluid Concepts.
The human-centred design prioritizes real people as the focal point of the development process. This approach enables designers to create products and services that meet their target audience's needs. The fundamental principles of human-centred design are based on three key elements: empathy - demonstrating genuine concern for the people we design for; creativity - finding innovative solutions that address users' needs while meeting business objectives; and business needs - ensuring that the final product is commercially viable. This process allows designers to understand better their users' needs, concerns, and motivations. This, in turn, allows for a more efficient design process focused on meeting the end user's needs.
GRAPHIC DESIGN • VISUAL DESIGN • DIGITAL DESIGN • APP DESIGN • HIGH FIDELITY MOCK-UPS • RESPONSIVE WEB DESIGN • LANDING PAGE • DISPLAY ADS • SOCIAL MEDIA DESIGN • PRINT • VEHICLE LETTERING • SIGNAGE • PACKAGE DESIGN05. TECHNOLOGY