Logo Development Fundamental Ideas
We built the Travelix identity on images of sky/water, sun, earth, and soil to create a cohesive visual theme that evokes a sense of travel and adventure. These elements help convey the idea of exploring new places and experiencing the beauty and wonder of nature.
Incorporating the idea of travelling into the logo is also a clever way to reinforce the website's theme. The swishes going around the globe suggest movement and a sense of journey, which can appeal to readers interested in travel.
Sketches & Wireframes
Creating sketches and wireframes is a common approach to website design. That allows us to quickly iterate on ideas and make changes before investing significant time and resources into building a fully functional website.
Sketching allows designers to brainstorm ideas and concepts and to experiment quickly with different layouts, colours, and typography without worrying about the technical details of coding or software. Once we had sketched some fundamental ideas, our designers refined their concepts and moved on to more detailed wireframes.
High Fidelity Interactive Mokups
High-fidelity mockups allowed Advertising1st designers, Travelix stakeholders and owners to get a realistic sense of how the final product will look and function, which helped identify issues or improvements early in the design process.
To create high-fidelity interactive mockups for Travelix, we applied the user interface (UI) and user experience (UX) design principles using design tools and software required to create high-quality mockups, such as Adobe Suite, Figma and Adobe XD.
