DRESS by MARKET OFFER
Experience Style: At Starfit, style and class are not just optional add-ons but integral components. Our app provides access to various products from various creators, showcasing their latest designs in one convenient location.
Experience Unrestricted Convenience: With StarFit, you can access an array of fabulous products delivered right to your doorstep, 24/7, every day of the year. No need to waste your valuable time going anywhere; with a single tap on our app, you unlock a world of possibilities.
DRESS by PREFERENCE
Express Your Unique Style - Starfit lets you personalize your profile by specifying your preferences, selecting your preferred brands, and identifying your needs and desires.
Bring Your Fashion Dreams to Life - Don't be afraid to dream big and explore new styles. With Starfit, you can experiment, discuss, and share your wildest fashion aspirations with your friends and loved ones in our dedicated dream-sharing section.
1. Onboarding
Upon launching the Starfit app, users are greeted with four Welcome screens, each showcasing different offers and discounts on featured products. For added convenience, a skip button is provided for users who are not interested in these offers.
The Onboarding screen allows users to Sign In or Join Us, enabling them to utilize the app through their profile and benefit from personalized content based on their personal information. With the assistance of AI technology, Starfit can display relevant content to the user who is signed in.
2. Registration
StarFit is a secure website that requires users to sign in to access its features. This is not only for security reasons but also to allow users to share their preferences regarding style, trends, colours, brands, and more. All of this information helps the AI generate tailored recommendations based on the user's preferences and market availability, all without the need to leave the comfort of their own space.
3. Personalization
An essential feature of Starfit is collecting and securing users' preferences. The app safely stores and encrypts users' personal information. Upon signing in, users are asked about their colour, texture, material, and brand preferences. The app also considers other specific details like size and the context of the outfit's use to deliver personalized outfit suggestions.
Leveraging advanced app intelligence based on market availability and personal preferences, Starfit provides individual clothing items or complete outfit suggestions.
4. Choose Your Selections
Once the user has provided the necessary information, Starfit will present results tailored to the season, events, and offers. Imagine having a personal assistant who can provide efficient and customized recommendations, eliminating the need to go out and search for outfits.
The user can still choose from a carefully curated selection of options, ensuring a time and cost-effective and stress-free experience. Our ultimate goal is to provide the user's success, engagement, and satisfaction.
5. Social Media
Research has shown that users appreciate social media integration within the Starfit app. Sharing favourite outfits with friends and family is essential for some, while others seek a second opinion or validation through likes and approvals.
With Starfit, you can access a powerful platform to showcase your personal and unique style, accomplishments, and tastes.
6. Reach & Approach
Starfit will present results based on season, events, and offers once the user has supplied the necessary information. With the help of a knowledgeable assistant, users can receive practical and achievable recommendations without the need to visit various places and conduct their research.
The users' freedom to choose will remain unaffected as they select from a curated list of options. This will save them time and money while providing a hassle-free experience. We aim to ensure that users remain successful, engaged, and satisfied.
7. Style Guide
After conducting research, I opted for two primary colours - Gold and Blue - to appeal to both male and female prior users. Additional colours were also chosen to complement the direct colour scheme. I selected both Serif and Sans Serif for the fonts to cover the two main directions. In my experience as a designer, Serif fonts have a feminine feel, while Sans Serif fonts are more masculine. Using both fonts in the logo makes the app a platform for inclusivity and individuality.
My decisions were driven by the goal of creating a style that transcends gender, personality, and individuality while also catering to your preferences. With the help of AI, the app will understand your preferences and even adapt to a mixed or personalized approach. Technology will follow your tastes and style to provide the best user experience possible.
