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Xplorer

Branding
Xplorer is a company that specializes in creating high-quality professional equipment to keep users safe in extreme conditions. The equipment is divided into four categories based on the natural elements of water, sky, fire, and earth. Each category is designed to meet the specific needs of users in those environments.
In addition to developing the equipment, Advertising1st also designed a corporate identity and logos to represent the products. The logos are designed to be eye-catching, professional, and memorable to help the equipment stand out in the market.
Xplorer
2023

Inspired By Nature, Perfected By Technology

The Xplorer logo draws inspiration from a pinwheel and the letter "X." The natural phenomenon of wind blowing in an "X" formation influenced the logo's design, transforming a static shape into a dynamic one. Each wing of the pinwheel represents the core values of the Xplorer brand, "Prevent" and "Protect," and reflects the company's commitment to keeping users safe from external challenges.
The colour and shape of the Xplorer logo are carefully chosen to represent the qualities of their professional equipment. The logo's colour scheme and design elements convey a sense of professionalism, reliability, and durability, which are the critical attributes of Xplorer products.

Xplorer Aqua

Xplorer Aqua is a product that protects against wetness and moisture, then the logo and corporate identity may incorporate visual elements that communicate this functionality. For example, the logo features water bubbles, suggesting water resistance or waterproofing. In addition, using blue colours, often associated with water, reinforce the product's protective qualities. The overall look and feel of the brand are designed to convey a sense of durability, reliability, and protection, emphasizing high-quality materials and craftsmanship.

Xplorer Fire

The messaging and visuals used in advertising and marketing materials could emphasize the protection offered by the product, highlighting its benefits for individuals who work in high-heat environments. The overall look of the Xplorer Fire logo could be created to convey a sense of safety, strength, and protection, emphasizing high-quality materials and fire-resistant properties.

Xplorer Sky

Regarding the corporate identity of Xplorer Sky, the messaging and visuals used in advertising and marketing materials could emphasize the protection offered by the product, highlighting its benefits for outdoor activities in cold climates or for individuals who work in freezing environments. In addition, the overall look and feel of the brand Xplorer Sky is designed to convey a sense of warmth, comfort, and protection, emphasizing high-quality materials and insulation.

Xplorer Earth

After finalizing the logo and selecting the appropriate colours, the next crucial step is integrating the logo into all corporate identity products. The scope of this task is extensive, covering various items such as stationery, printed materials (e.g., flyers, catalogues, posters), traditional printing, and many other options. Additionally, the logo can be used to mark exterior signs, decorate company vehicles, and create the company website, among other things. A cohesive and consistent brand image can be achieved by ensuring all products share the same colours, fonts, photos, and identity.

Various Applications - Unite Your Company Identity

After finalizing the logo and selecting the appropriate colours, the next crucial step is integrating the logo into all corporate identity products. The scope of this task is extensive, covering various items such as stationery, printed materials (e.g., flyers, catalogues, posters), traditional printing, and many other options.
Additionally, the logo can be used to mark exterior signs, decorate company vehicles, and create the company website, among other things. A cohesive and consistent brand image can be achieved by ensuring all products share the same colours, fonts, photos, and identity.

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